Safety Protocols

The following is a statement from the Loews on safety during the pandemic:

For all of us and our families, our health is our most important issue. The Beet team and the staff of the Loews are dedicated to making the event safe. So, I wanted to share our plans:

Vaccine, A Must

Everyone must be fully vaccinated. You will need to bring proof of vaccination to the event. Only those who are fully vaccinated will be allowed to participate.  More details to follow.

Covid Testing in Advance

We recommend that you are tested two days before the conference. We would suggest you buy a home test now from your pharmacy as supplies can be tight. Keep it handy for use on November 15. Or, you can plan to visit a local testing site. If you test positive, please don’t get on that plane. Sadly, we won’t be able to welcome you.

On-Site Covid Testing

When you arrive at the Loews, we will be testing everyone with rapid tests. It’s a 15-minute test. We will supply the kits. We will start testing at noon as we hope to have everyone tested by the time we begin the conference at 4 p.m.

Socially-Distanced Meeting Spaces & Open-Air Dining

Our conference room is the largest in the hotel. We will space the audience seats apart and will maintain distance between our speakers and the moderators. Our group will number 125.

The location of our meals at the hotel will be fully open on one side to the sea breeze. Our gala dinner on Thursday night at Michael’s will take place in the restaurant’s lovely outdoor garden.

Our on-site TV studio will be “touchless” using boom mics, with ample room between the interviewer and the interviewee.

Safety at the Loews Santa Monica

Please find this overview of the safety protocols at the hotel.


We will follow the California and LA County mandates around masking indoors. So, we’ll see what the policy is in mid-November.

We Will All Do Our Best!

We will all be diligent in keeping safe. I believe we can do it. Let me know what you think of our plans and please let me know if you have suggestions. Contact me at

Safety Protocol Statement from Loews Hotel

At Loews Hotels & Co the safety and well-being of our guests, team members and communities is always a top-priority. We understand the concerns you have when you travel, and want to remind our customers of the continuous efforts we make on a daily basis and measures we take, to provide a welcoming and clean environment at our hotels. Our goal is to care for you just like we would care for our own family.

Throughout the pandemic, we have followed the guidelines of the Centers for Disease Control (CDC) and our plan is to continue to do just that. From mask mandates to cleaning standards, our protocols are rooted in CDC recommendations.

As a company, we continue to pivot and shift whenever and wherever necessary, providing training for team members, focusing on delivering and executing company protocols, along with arming them with information to better their own health and well-being, which enables them to be informed, empowered and intuitive in their personalized service delivery.

Masks/Face Coverings

Masks and/or face coverings protect both you, our guests, and our team members. The CDC guidance, issued to maximize protection from the Delta variant and prevent possibly spreading to others, is for guests and team members, regardless of vaccination status, to wear a mask and/or face covering indoors, if in a local area of substantial or high transmission.

For the most up-to-date CDC information on substantial and high transmission locations visit tracker/#county-view

WELL Healthy-Safety Rating

We are one of the first hospitality brands to receive the WELL Health- Safety Rating for Facility Operations and Management through the International WELL Building Institute (IWBI), the global authority on healthy buildings.

The WELL Health-Safety Rating is an evidence-based, third-party verified assessment for new and existing buildings reviewing operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 climate. This milestone achievement across the portfolio, with the exception of hotels in Orlando, which are part of the Universal Orlando Resort, further demonstrates the our commitment to creating environments that promote the well-being of guests, team members and neighbors while upholding the highest standards of health and safety.

In order to obtain the WELL Health-Safety Rating, each of our buildings met criteria focused on cleaning and sanitization procedures, emergency preparedness programs, health services, air and water quality management, stakeholder communications promoting health and wellness, and innovation inclusive of enhanced ventilation and particle filtration. Properties prominently showcase a visible seal to affirm the buildings are WELL Health-Safety Rated and validated by Green Business Certification Inc. (GBCI), most recognized for third-party credentialing and verification for the LEED green building program.

This rating further revitalizes our core message of “Welcoming you like family” which captures Loews’ differentiating ability to create an experience that allows travelers to feel safe, protected and cared for just as they would at home, or when visiting family, as illustrated through authentic, unscripted service and enhanced safety and well- being protocols.

Cleaning Standards

As a company, our everyday standards include cleaning guestrooms, meeting rooms, outlets, corridors and public areas with a Peroxide Multi Surface Cleaner and Disinfectant, an EPA approved product effective against emerging viral pathogens including COVID-19,. The process includes the frequent cleaning of “high touch areas” such as telephones, remote controls, door handles, light switches, elevators and table tops, among others. We work with Ecolab, a company that provides complete consultation, cleaning solutions, guidance, training and on-site inspections to help ensure our operations are safe. Given the current environment, we are even more focused and committed to the enforcement of these standards. We continuously evaluate and look at new cleaning products and applications.

Housekeeping Your Way

In times like these, your comfort is our focus. This means that housekeeping is ultimately up to you. When you check-in, the front desk team will let you know what options are available at that specific property. You may decide to not have service, or allow us to do some daily tidying up. Regardless, we are happy to provide fresh linens, towels and/or bath amenities, dropped right at your guest room door in a sealed bag.

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram