Wednesday, November 17th
11:30 a.m. – 3:30 p.m.
On-Site COVID Testing at the Loews Hotel
4:00 p.m. – 4:05 p.m.
Welcome to the Beet Retreat, Andy Plesser
4:05 p.m. – 4:10 p.m.
Introduction: Our plan for the retreat, Jon Watts
4:10 p.m. – 4:50 p.m.
Opening Plenary: The Big Asks – What Do Advertisers Really Want from Advanced Advertising?
Panel:
Pooja Midha, Comcast Advertising
Adam Gerber, Essence Global
Andre Swanston, TransUnion
Moderator: Jon Watts
Dave Clark, FreeWheel
Kelly Metz, Omnicom
David Levy, OpenAP
4:50 p.m. – 6:00 p.m.
Track 1: The Big TV Measurement Debate: Managing the Transition to a Multi-Currency Market?
Fireside Chat:
Ashwin Navin, Samba TV
with Howard Shimmel, Janus Strategy & Insights
Industry Perspective:
Deirdre Thomas, Nielsen
Panel:
Jonathan Steuer, VideoAmp
Keith Zubchevich, Conviva
Jo Kinsella, TVSquared
Sean Muller, iSpot.TV
Carol Hinnant, Comscore
Moderator: Tracey Scheppach
6:00 p.m.
Thank You and Plans for the Evening, Andy Plesser
6:00 p.m. – 7:00 p.m.
Opening Night Reception
Pool Deck, Loews Hotel
7:00 p.m. – 9:00 p.m.
Opening Night Dinner
Venice Ballroom, Loews Hotel
9:00 p.m. – 11:00 p.m.
After Dinner Drinks, Hosted by Spotify
Venice Balcony, Loews Hotel
Thursday, November 18th
7:30 a.m. – 8:45 a.m.
Breakfast Buffet
Venice Ballroom, Loews Hotel
9:00 a.m. – 10:10 a.m.
Track 2: The TV Data Ecosystem – Data-Enabling TV in the 2020s
Fireside Chat:
Matt Spiegel, TransUnion
with Zach Rodgers
Agency perspective:
Brad Stockton, Dentsu
Panel:
Brad Danaher, Experian
Chris Maccaro, Beachfront Media
Aleck Schleider, Blockgraph
Aziz Rahimtoola, Sabio
Radha Subramanyam, CBS
Moderator: Jon Watts
10:10 a.m. – 10:25 a.m.
Break
10:25 a.m. – 11:30 a.m.
Track 3: The Power of Context + Data in the Advanced TV Ad Market
Fireside Chat:
Field Garthwaite, IRIS.TV
with Mike Fisher, Essence
Agency Perspective:
Sam Bloom, Camelot Strategic Marketing & Media
Panel:
Colin Petrie-Norris, Comcast Cable
Scott Schiller, Engine
Dan Aversano, Univision
JoAnna Foyle, The Trade Desk
Darren Olive, Crackle Plus
Moderator: Ashley Swartz
11:30 a.m. – 12:30 p.m.
Track 4: CTVs and the New Programmatic Ecosystem – Delivering on the Promise
Fireside Chat:
Sean Buckley, Magnite
with Jon Watts
Agency Perspective:
Mike Fisher, Essence
Panel:
Julian Mintz, Roku
Beau Ordemann, Yahoo
Fred Godfrey, Origin
Ben Antier, Publica
Serge Matta, LG Ads
Moderator: Ashley Swartz
12:30 p.m. – 1:30 p.m.
Lunch in Venice Ballroom
1:30 p.m. – 2:40 p.m.
Track 5: Re-thinking Linear in a Changing TV Ad Market
Fireside Chat:
Dave Clark, FreeWheel
with Denise Colella, Advanced TV Leader
Agency Perspective:
Adam Gerber, Essence Global
Panel:
Dan Callahan, Fox
Ben Tatta, Standard Media Index
Jim Keller, Discovery
Ethan Heftman, A+E Networks
Hans Fischmann, Operative
Moderator: Denise Colella
2:40 p.m. – 2:55 p.m.
Break
2:55 p.m. – 4:00 p.m. (Twin Tracks)
Track 6: Cross-Platform Identity Resolution – Work in Progress?
Arcadia Ballroom
Fireside Chat:
David Levy, OpenAP
with Jon Watts, The Project X Institute
Industry Perspective:
Tal Chalozin, Innovid
Panel:
Michelle Swanston, TransUnion
Domenic Venuto, Progress Partners
Marc Cestaro, InfoSum
Andrea Zapata, WarnerMedia
Jo Kinsella, TVSquared
Moderator: Jon Watts
Track 7: Re-thinking the Modern Media Agency: Creativity, Investment, Automation, Data
Venice Ballroom
Fireside Chat:
Nicole Whitesel, Publicis Media
with Ashley Swartz, Furious Corp
Agency Perspective:
Jean Fitzpatrick, Kinesso
Panel:
Richard Nunn, Comcast Technology Solutions
Kris Magel, Samba TV
Tim Spengler, Amobee
Erin Hourihan, Mediahub
Jonathan Steuer, VideoAmp
Moderator: Ashley Swartz
4:00 p.m. – 4:10 p.m.
Break
4:10 p.m. – 5:15 p.m. (Twin Tracks)
Track 8: The State of Streaming - What's Next for the Advertising Ecosystem?
Venice Ballroom
Fireside Chat:
Mark Rotblat, Tubi
with Jon Watts, The Project X Institute
Industry Perspective:
Cara Lewis, Dentsu
Panel:
Bill Condon, Xumo
Erin Moran, Warner Music Group
Ameneh Atai, Nielsen
Adam Bergman, Vizio
Richie Hyden, IRIS.TV
Moderator: Jon Watts
Track 9: Building the Next-Gen Sales Organization –What Do Media Owners Require to Thrive and Survive in the 2020s?
Arcadia Ballroom
Fireside Chat:
Pooja Midha, Comcast
with Denise Colella, Advanced TV Leader
Agency Perspective:
Kelly Metz, Omnicom
Panel:
Travis Scoles, ViacomCBS
Anupam Gupta, Mediaocean
Scott Berger, NBCUniversal
Michael Shields, TripleLift
Steve Sottile, Unruly
Moderator: Denise Colella
5:15 p.m.
Thank You and Plans for the Evening, Andy Plesser
6:30 p.m.
Buses Depart for Dinner Starting at 6:30pm
7:00 p.m. – 9:30 p.m.
Dinner at Michael's Santa Monica
1147 3rd St, Santa Monica, CA
9:30 p.m. – 11:00 p.m.
After Dinner Party with Special Musical Guest, Hosted by Warner Music Group
Michael's Santa Monica
Friday, November 19th
7:30 a.m. – 8:45 a.m.
Breakfast Buffet
Venice Ballroom, Loews Hotel
9:00 a.m. – 10:15 a.m.
Track 10: That's Entertainment – Creativity and Engagement in the Age of Addressability
Fireside Chat:
Erin Moran, Warner Music Group
with Howard Shimmel, Janus Strategy & Insights
Agency Perspective:
Nicole Whitesel, Publicis Media
Panel:
Dave Madden, Simulmedia
Tom Henry, Spotify
Stéphane Coruble , RTL AdConnect
Cary Tilds, Frameplay
Nick Johnson, Spotter
Moderator: Howard Shimmel
10:15 a.m. – 10:30 a.m.
Break
10:30 a.m. – 11:30 a.m.
Track 11: Building the Addressable Advertising Ecosystem: Where Do We Go from Here?
Fireside Chat:
Kelly Abcarian, NBCUniversal
with Tracey Scheppach, Matter More Media
Industry Perspective:
Kevin Arrix, DISH Media
Andy Barnet, Ampersand
Jamie Power, Cadent
James Rothwell, Comcast Advertising
Michael Shields, TripleLift
Moderator: Tracey Scheppach
11:30 a.m. – 12:00 p.m.
Closing plenary: The Road to 2025 – How Do We Unlock the Promise of Advanced Advertising?
Kelly Abcarian, NBCU
Sean Muller, iSpot.TV
Kelly Metz, Omnicom
Jay Prasad, LiveRamp
Keith Zubchevich, Conviva
Moderator: Jon Watts
12:00 p.m.
Thank You and See you in San Juan! Andy Plesser
Boxed Lunches
