Agenda

Wednesday, November 17th

11:30 a.m. – 3:30 p.m.

On-Site COVID Testing at the Loews Hotel

4:00 p.m. – 4:05 p.m.

Welcome to the Beet Retreat, Andy Plesser

4:05 p.m. – 4:10 p.m.

Introduction: Our plan for the retreat, Jon Watts

4:10 p.m. – 4:50 p.m.

Opening Plenary: The Big Asks – What Do Advertisers Really Want from Advanced Advertising?

Panel:

Pooja Midha, Comcast Advertising
Adam Gerber, Essence Global
Andre Swanston, TransUnion
Moderator: Jon Watts

Dave Clark, FreeWheel
Kelly Metz, Omnicom
David Levy, OpenAP

4:50 p.m. – 6:00 p.m.

Track 1: The Big TV Measurement Debate: Managing the Transition to a Multi-Currency Market?

Fireside Chat:
Ashwin Navin, Samba TV
with Howard Shimmel, Janus Strategy & Insights

Industry Perspective:
Deirdre Thomas, Nielsen

Panel:

Jonathan Steuer, VideoAmp
Keith Zubchevich, Conviva
Jo Kinsella, TVSquared

Sean Muller, iSpot.TV
Carol Hinnant, Comscore
Moderator: Tracey Scheppach

6:00 p.m.

Thank You and Plans for the Evening, Andy Plesser

6:00 p.m. – 7:00 p.m.

Opening Night Reception

Pool Deck, Loews Hotel

7:00 p.m. – 9:00 p.m.

Opening Night Dinner

Venice Ballroom, Loews Hotel

9:00 p.m. – 11:00 p.m.

After Dinner Drinks, Hosted by Spotify

Venice Balcony, Loews Hotel


Thursday, November 18th

7:30 a.m. – 8:45 a.m.

Breakfast Buffet

Venice Ballroom, Loews Hotel

9:00 a.m. – 10:10 a.m.

Track 2: The TV Data Ecosystem – Data-Enabling TV in the 2020s

Fireside Chat:
Matt Spiegel, TransUnion
with Zach Rodgers

Agency perspective:
Brad Stockton, Dentsu

Panel:

Brad Danaher, Experian
Chris Maccaro, Beachfront Media
Aleck Schleider, Blockgraph

Aziz Rahimtoola, Sabio
Radha Subramanyam, CBS
Moderator: Jon Watts

10:10 a.m. – 10:25 a.m.

Break

10:25 a.m. – 11:30 a.m.

Track 3: The Power of Context + Data in the Advanced TV Ad Market

Fireside Chat:
Field Garthwaite, IRIS.TV
with Mike Fisher, Essence

Agency Perspective:
Sam Bloom, Camelot Strategic Marketing & Media

Panel:

Colin Petrie-Norris, Comcast Cable
Scott Schiller, Engine
Dan Aversano, Univision

JoAnna Foyle, The Trade Desk
Darren Olive, Crackle Plus
Moderator: Ashley Swartz

11:30 a.m. – 12:30 p.m.

Track 4: CTVs and the New Programmatic Ecosystem – Delivering on the Promise

Fireside Chat:
Sean Buckley, Magnite
with Jon Watts

Agency Perspective:
Mike Fisher, Essence

Panel:

Ben Antier, Publica
Serge Matta, LG Ads
Moderator: Ashley Swartz

12:30 p.m. – 1:30 p.m.

Lunch in Venice Ballroom

1:30 p.m. – 2:40 p.m.

Track 5: Re-thinking Linear in a Changing TV Ad Market

Fireside Chat:
Dave Clark, FreeWheel
with Denise Colella, Advanced TV Leader

Agency Perspective:
Adam Gerber, Essence Global

Panel:

Dan Callahan, Fox
Ben Tatta, Standard Media Index
Jim Keller, Discovery

Ethan Heftman, A+E Networks
Hans Fischmann, Operative
Moderator: Denise Colella

2:40 p.m. – 2:55 p.m.

Break

2:55 p.m. – 4:00 p.m. (Twin Tracks)

Track 6: Cross-Platform Identity Resolution – Work in Progress?

Arcadia Ballroom

Fireside Chat:
David Levy, OpenAP
with Jon Watts, The Project X Institute

Industry Perspective:
Tal Chalozin, Innovid

Panel:

Michelle Swanston, TransUnion
Domenic Venuto, Progress Partners
Marc Cestaro, InfoSum
Andrea Zapata, WarnerMedia
Jo Kinsella, TVSquared
Moderator: Jon Watts

Track 7: Re-thinking the Modern Media Agency: Creativity, Investment, Automation, Data

Venice Ballroom

Fireside Chat:
Nicole Whitesel, Publicis Media
with Ashley Swartz, Furious Corp

Agency Perspective:
Jean Fitzpatrick, Kinesso

Panel:

Richard Nunn, Comcast Technology Solutions
Kris Magel, Samba TV
Tim Spengler, Amobee
Erin Hourihan, Mediahub
Jonathan Steuer, VideoAmp
Moderator: Ashley Swartz

4:00 p.m. – 4:10 p.m.

Break

4:10 p.m. – 5:15 p.m. (Twin Tracks)

Track 8: The State of Streaming - What's Next for the Advertising Ecosystem?

Venice Ballroom

Fireside Chat:
Mark Rotblat, Tubi
with Jon Watts, The Project X Institute

Industry Perspective:
Cara Lewis, Dentsu

Panel:

Bill Condon, Xumo
Erin Moran, Warner Music Group
Ameneh Atai, Nielsen
Adam Bergman, Vizio
Richie Hyden, IRIS.TV
Moderator: Jon Watts

Track 9: Building the Next-Gen Sales Organization –What Do Media Owners Require to Thrive and Survive in the 2020s?

Arcadia Ballroom

Fireside Chat:
Pooja Midha, Comcast
with Denise Colella, Advanced TV Leader

Agency Perspective:
Kelly Metz, Omnicom

Panel:

Travis Scoles, ViacomCBS
Anupam Gupta, Mediaocean
Scott Berger, NBCUniversal
Michael Shields, TripleLift
Steve Sottile, Unruly
Moderator: Denise Colella

5:15 p.m.

Thank You and Plans for the Evening, Andy Plesser

6:30 p.m.

Buses Depart for Dinner Starting at 6:30pm

7:00 p.m. – 9:30 p.m.

Dinner at Michael's Santa Monica

1147 3rd St, Santa Monica, CA

9:30 p.m. – 11:00 p.m.

After Dinner Party with Special Musical Guest, Hosted by Warner Music Group

Michael's Santa Monica


Friday, November 19th

7:30 a.m. – 8:45 a.m.

Breakfast Buffet

Venice Ballroom, Loews Hotel

9:00 a.m. – 10:15 a.m.

Track 10: That's Entertainment – Creativity and Engagement in the Age of Addressability

Fireside Chat:
Erin Moran, Warner Music Group
with Howard Shimmel, Janus Strategy & Insights

Agency Perspective:
Nicole Whitesel, Publicis Media

Panel:

Dave Madden, Simulmedia
Tom Henry, Spotify
Stéphane Coruble , RTL AdConnect

Cary Tilds, Frameplay
Nick Johnson, Spotter
Moderator: Howard Shimmel

10:15 a.m. – 10:30 a.m.

Break

10:30 a.m. – 11:30 a.m.

Track 11: Building the Addressable Advertising Ecosystem: Where Do We Go from Here?

Fireside Chat:
Kelly Abcarian, NBCUniversal
with Tracey Scheppach, Matter More Media

Industry Perspective:
Kevin Arrix, DISH Media

Andy Barnet, Ampersand
Jamie Power, Cadent

James Rothwell, Comcast Advertising
Michael Shields, TripleLift
Moderator: Tracey Scheppach

11:30 a.m. – 12:00 p.m.

Closing plenary: The Road to 2025 – How Do We Unlock the Promise of Advanced Advertising?

Kelly Abcarian, NBCU
Sean Muller, iSpot.TV
Kelly Metz, Omnicom

Jay Prasad, LiveRamp
Keith Zubchevich, Conviva
Moderator: Jon Watts

12:00 p.m.

Thank You and See you in San Juan! Andy Plesser

Boxed Lunches


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